We started Slotgel because we saw gaming operators struggling with generic CRM tools that didn't understand their industry. So we built one that does.
Slotgel Event was founded in 2025 in Austin, Texas. After years of working with gaming operators, we realized that mainstream CRM platforms weren't built for the unique challenges of player engagement in the slot and casino industry.
Player behavior in gaming is fundamentally different from e-commerce or SaaS. Session patterns, deposit cycles, bonus sensitivity, responsible gaming requirements — all of these need specialized tooling. That's what we're building.
SG CRM is an AI-powered engagement platform designed specifically for slot and gaming operators. We help operators understand player behavior through intelligent segmentation, predict churn before it happens, and automate personalized retention campaigns.
Our platform connects to existing gaming backends through a REST API and starts delivering actionable insights within days — not months. No complex migrations, no vendor lock-in.
We don't try to be everything for everyone. We build exclusively for gaming, which means every feature is designed for the workflows operators actually use.
Gaming data is sensitive. We're GDPR-compliant by design, with built-in responsible gaming triggers, self-exclusion management, and full audit trails.
Powerful doesn't have to mean complicated. We focus on clean interfaces and fast onboarding so your team can start seeing results quickly.
Co-founder & CEO
Head of Product
Lead Engineer